WILSON SPORTING GOODS
BONDED BY BALL
Basketball is more than a game. It’s a universal language. A canvas for commonality. One that unites. One that celebrates. One that inspires. It is an energy, a spirit, and a community.
Wilson commissioned my team to create this homage to NYC streetball culture. From Rucker Park to The Cage, our goal was to capture the real players and people that make up this culture. The brick buildings, bent rims, cracked asphalt, street ballers, old-timers, and young bucks coming up the ranks. From the initial concept to exporting the final deliverables, I had a blast collaborating with Wilson to bring this vision to life.
CREDITS
Client: Wilson Sporting Goods
Production Company: Zion
Director / DP: Garrett Marks
Producer: Dahlia Weidmann
