WILSON SPORTING GOODS
ULTRA v4
World Tennis Champions Maria Sakkari, Ajla Tomljanovic and Borna Coric compete in this visually stunning spot for the Wilson Ultra v4 . Wilson commissioned me to direct and produce a campaign that showcased the power and beauty of this racquet. To symbolize beauty and power, we juxtaposed two environments that embodied these themes, the desert and the court. We strategically matched cut each player from the desert to the court with a mixture of slow-mo and real time to showcase these two-sided parallels.
CREDITS
Client: Wilson
Production Company: Zion
Director / Editor: Garrett Marks
Global Marketing Director: Katie Fetting
Creative Director: Garth Weber
Associate Creative Director: Tim McCaffrey
Associate Marketing Manager: Kristin Eggleston
Executive Producer: Dahlia Weidmann
Production Manager: Alexandra Reynolds
DP: Nic McLean
Color: Madison Dyer
Sound Mix: Bobb Barito
